9 research outputs found

    A Firm-Level Approach to Majority Market Business: Private Sector Mapping Project

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    The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.Financial Sector, Financial Services, Public Utilities, Social Development, Poverty, base of the pyramid, bottom of the pyramid, business models, IDB, inclusion, low-income sectors., making the market work for the poor, Opportunities the majority, private sector
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